Launched in 2011, Weixin/WeChat has been enhancing the lives of hundreds of millions users with its innovative features. The most widely used Chinese social media platform integrates instant messaging and social entertainment, bringing about a mobile digital lifestyle on an easy to use app.
Users get to engage in real-time communications via free text and multimedia messages, make video calls or share photos on their “Moments”. Other lifestyle recreational features include “Games”, “Sticker Gallery”, and convenient friend-adding services such as “Shake” and “People Nearby”. Continuously evolving around users' needs, Weixin/WeChat also offers enterprises “Official Accounts” to create original consumer experiences through its open platform. The core innovative features also include Mini Program to connect online and offline merchants and extended services such as Weixin/WeChat Pay to create a truly mobile digital and smart living.
By the end of 31 December 2018, the combined MAU of Weixin and WeChat increased to approximately 1,098 million.Weixin/WeChat has evolved into a connector and open platform across industries, connecting users with one another, with smart devices and with business services.