WeChat Moment on the World's Tallest Building
These solutions are testament of the success of the WeChat go initiative started by WeChat. The WeChat go initiative aims to expand solutions for travelers on WeChat (WeChat Official Accounts Platform, Mini Program, and WeChat Pay) in Dubai and the world, as part of a long-term strategy to expand the WeChat ecosystem and establish a global brand.
Dubai has been one of the most visited destinations for Chinese tourists, with roughly eight hundred thousand visits every year.
Among them, over 60% go to the Burj Khalifa (Arabic for "Khalifa Tower") - the world's tallest building with a total height of 829.8 m, as well as a headlining accomplishment by Emaar.
To address the growing needs, the Burj Khalifa revealed the following features on the WeChat platform.
The WeChat Mini Program "Experience Burj Khalifa ", developed specifically for Chinese tourists by Burj Khalifa, delivers smart tourism services including booking digital tickets to several different attractions, digital photo booth and exclusive audio guides in Mandarin Chinese.
▲ Tickets booking
▲ Exclusive audio guides in Mandarin Chinese
Burj Khalifa also launched the WeChat Mini Game “skyscraper”. The game gives players the opportunity to build their own tower, attempting to reach the incredible height of the Burj Khalifa itself.
▲ WeChat Mini Game "skyscraper"
The combined MAU of Weixin and WeChat increased to approximately 1.09 billion by the end of 2018. Demand for WeChat ecosystem is growing overseas, with a large proportion of Chinese tourists preferring to use WeChat during outbound travel.
Today, WeChat Pay is available in 49 markets outside of the Chinese mainland, and 16 currencies are included, WeChat Pay settles each transaction with foreign vendors based on the price in local currency.
Based on WeChat ecosystem, various services will be provided through WeChat Mini Program and WeChat Pay. "WeChat go" ensures Chinese tourists to travel conveniently so that they are free from language barriers and have a good impression of Dubai and its mega skyscraper.
▲ WeChat Launch Screen on Burj Khalifa
Ahmed Falasi, Executive Director, Group Operations, Emaar Properties, said: “At the Top, Burj Khalifa is among the most popular attractions for visitors from China. With the launch of the dedicated Mini-Program, we are adding to their convenience by enabling easy bookings as well as offering all the information relating to the attraction and its varied experiences on their smartphones and devices.”
Juliet Zhu, head of WeChat marketing, said: "We are excited to see the WeChat ecosystem expanding globally to the great benefit of Chinese traveling to and living in Dubai. Experience Burj Khalifa Mini Program provides an exclusive audio tour of the world’s tallest building, enables purchasing tickets with WeChat Pay, provides a fun customizable digital photo booth. Burj Khalifa has also become the first foreign attraction to launch a WeChat Mini Game. The game gives users the chance to build their own tower, attempting to reach the 828 meters height of the Burj Khalifa itself. We hope businesses around the world can learn how. As Chinese tourists travel across the world, we hope other tourism-industry players can learn from Tourism Dubai and Emaar to create great experiences and welcome them with WeChat."
